12 Tips for great Landing Page

1. Be Specific

Your landing page should be laser targeted to a specific audience and action,  research shows that specific landing pages massively outperform generic pages and increase form submissions by 115%.

 2. Short or  convincing

For eBooks short and clear copy tends to work better
For higher priced products Landing Pages  with more content copy tend to work better , to convince visitors to buy the product.

3. Trust is vital to conversion

Your landing page and your ad need to be consistent with one another in both message, intention and media used. Visitor are more skeptic and will lose trust and thus lower the chance of converting to buy or sign up.

4. Limit outbound links

Stay conscious of how many links to other pages you may have in your landing page as this may break the users concentration or divert them else where and lower the probability of converting

5. Users are real people

Speak to your audience / visitors as though you where speaking to someone in person, and also bear in mind the audience and their technical skill in regard to the matter you are speaking about.
That is why creating customer personas is so important when creating copy for your landing page.

6. Headings

When creating your content copy for your landing page your headings and sub title heading are of absolute importance, and may be the turning point of success and failure.
As many people only tend to skim through the content but focus and read through the headings.
So before running the final ad campaign it is wise to A/B  or split test which headings and images work best.
Your headline must compel your  audience to keep reading, as it keeps the user reading.

7. Unique landing page per intent

Each landing page should be uniquely targeted to a specific intent, offer  or audience in a  marketing funnel. Don’t treat a landing page like an index page of your site, your index page server a different purpose to what a landing page does.

8. Remember SEO

This is what most new marketer tend to do, not paying attention to vital SEO practices when building  a landing page. even though most of the traffic will be through paid adversing, having a well structured page will make a difference especially pay attention to your page being, responsive to mobile devices, optimise images, page load speed and proper use of headings and short clear urls.

9. User’s Intent

Keep your focus on your audience’s initial intent of visiting your page,  remember to address his or her    frustrations, curiosities and desire.

10. User testimonials and social evidence

Adding testimonials to your landing page is a sure way of convincing the reader  that your product or service is well worth the asking price, as they to may feel that they can to relate to a certain testimonial or  have their doubts answered. Adding links or snippets of your presence on social media also server the same purpose

11. Answer the why

Don’t forget the features  and benefits statement in your copy to reassure the user why he, she should choose your product or service.

12. Pave the way

The user landed on your page to fulfill a certain purpose or goal.
Guide the user to the desired intention he or she had, pave the way with headings, messages of achieving their desired goal, trust signals and finally the CALL TO ACTION to make the purchase or sign up or what ever else the goal of the landing page may be.

The call to action button , link or form may be on various  places in a page depending on the action.
Most importantly it should be big and bold or crystal clear .

 

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