Local SEO roundup

Local SEO has become vitally important for local businesses. Here are 10 steps to help you boost your Local SEO strategy.

Focus points 

  • Keyword targeting.
  • Technical SEO.
  • Content.
  • Links

Content factors for the site

  • Content.
    • Content written preferably by a local | Focused on localised keywords | Mentions of localised businesses and neighborhood
  • Links:
    •  Local SEO Directories | Local Related Niche sites | Local Editorial links | Chamber of Commerce sites | Local educational and government sites
  • On-page SEO:
    • High quality coding | Schema.org coding | Locally-optimized meta data | Locally-optimized URLs | Locally-optimized on-page copy

data src: searchenginejournal

External Mentions and citations optimising for Local SEO

NAP – Name, Address and Phone number
Insure your company citations on all local sites and directories are consistent and most importantly correct.

Social media profiles

Facebook page –  Insure  the NAP and map is correct
Google My Business Page – Insure your NAP and other additional information such as Industry, working hours,  location, coperate profile is correct and complete, and that you have added the correct profile and additional pictures, to your profile page.
This will optimise your Google Local pack information and directly boost your rankings.

Since most users use their phones to seek out local business and increasingly more with voice search, it is imperative that the information on google maps is correct so that once users do select your store they know where your store is and can be navigated to there and also that the store is open for business as mentioned in the working hours and busiest time during the day.

Reviews users will certainly read the reviews on your google page and the reviews count as much as an opinion of a close friend, so review management is important and encouraging satisfied customers to leave a good review should be promoted.

Website performance

The user will want to investigate your site for prices and services offered and since they on the move and on their phone. Site performance: it being responsive and site speed vital.
The user should have a great user experience and be able to navigate and find the information they are looking for.
If the site performance/ speed and UX is bad you’ve lost the user , business and reputation.

 

On crawl has created a 10 step guide to optimising for Local SEO
Local Content
Google My Business
Google Local Pack
Reviews
Local Citations
Structured Data Markup
Local SEO Links
Title & Meta Description
Local Keyword Research
Website Performance

google
Data src:  www.oncrawl.com

Elements to consider when updating old pages which need an update or redesign

Updating old pages which need an update or redesign

Meta data

1. Metadata: recheck the current search volume and CPC of keywords being used in these elements and
1.1 update your title accordingly with the primary keyword you have found to be most relevant to your page
1.2 Update your meta description again stick to the safe bet of 160 characters (up to 920 pixels.), and if
google deems it needs more according to the specific search query it has space to add or change the description with the relevant content form the page
1.3 Keywords: at your discretion, But it still doesnt count for anything other than for the keyword density in the code.

2. Open graph Protocol meta data your OG tags

Types
2.1 og:title This will be your title of the facebook post
Objective: In bold so keep it interesting and compelling
eg: <meta property=”og:title” content=”Very similar to your meta title” />
quota: Similar to your meta title : recommendation: 60 – 80 characters – Facebook will truncate after 88 characters.

2.2 og:description This will be the description of the facebook post
Objective: Very similar to your meta description in the serps this will describe what the page / post is all about, keep it compelling with a soft CTA in it to increase the CTR
eg: <meta property=”og:title” content=”Very similar to your meta description so keep it compelling with a soft CTA in it to increase the CTR ” />
quota: Similar to your meta description : recommendation: 100 – 200 characters – Facebook may display up to 300 characters.

2.3 og:type The type of content being shared
Objective Clarifying the specific type of Structured Properties
eg. <meta property=”og:type” content=”website” /> – the most common type Get the full list here > http://ogp.me/#types
quota: N/A

2.4 og:url The url the shared post will link back to, this should most likely be the same as the canonical url of the source page
Objective The selected url which the post will link to.
eg. <meta property=”og:url” content=”https://www.domain.com/specific-page/” />
quota: N/A

2.4 og:image This will be the selected image you choose to display for your social media post
Objective: Use a image which you can choose for your post, instead of facebook or other social media channel selecting one at random for you. keep it interesting to increase the CTR
eg: <meta property=”og:image” content=”http://www.domain.com/your-predefined-image.jpg” />
quota: There could be 2 cases here
case 1: If the image is smaller than 400 px x 209px the image will be displayed with the content on the right of the image
case 2: If the image is the recommended 1200px x 627px, the image will be displayed above with the content coving the full width of the post
Recommended is: 1200px x 627px (1.91/1 ratio)

2.5 Other OG tags include read more on the details of these tags here > http://ogp.me/
og:locale
og:site_name
og:audio
og:video
fb:app_id

On page elements

Before creating the content of the page you should have a good understanding of who which audience the content is targeted towards and their level of understanding and interest.
This will help you find relevant topics and keywords and structure the content accordingly.

Proper use of the heading tags in the page content, depending on the length of the content the structure may vary with the recommended use of the various heading tags.
Recommended structure :

1(H1) Usually used as your article title , with your primary keyword placed in it.
It too should be short and concise very similar to your meta title and also holds the same on page seo value as the title. So use very wisely.

The H2 heading can be used 2 or 3 times provided you have ample supporting content under that specific keyword topic with supporting H3 tags with supporting content for it.
Your H2 tag(s) should be an alternative keyword to your primary keyword used in the H1 tag,
you want to target 2/3 keywords per 500 word article beyond that you can target more keywords depending on the quality and quantity of the content.
It too should be short and concise very similar to your H1 tag. So use sparingly and wisely.

The H3 tag(s) can and should be used to provide a heading for a specific piece of content which clarifies or provides more information on that topic/ heading
preferably a LSI keyword or related topic of the primary keyword.

The H4 and H5 headings can be used to specify subset headings with the content of your primary headings.

The H6 heading is rarely used similar to meta keywords use at your own discretion.

Your content and elements to use within

-Formating content-

Make use of formatting content in various formats such as bullet point, ordered lists, table comparisons, quotes and paragraphs.
This will help users and google alike, identify subsets of content specifically related to a commonly search keyword phrase which you should have used in a H3 heading.
If its deemed useful google may present this subset of data in a featured snippet and thereby gain position zero for that keyword.

If the article is exceptionally long its a great idea to add a internal table content linking to specific sections of the article,
this will help the user find the piece of information they are looking for specifically or most relevant to them.

-Clear CTA’s-

In a sea of content it is of utter importance to guide the user through the content to help they find the piece of information they are looking for, thus the use of headings and formated pieces of content layout.
Also you want to guide they to take the intended action you had in mind, whether it’s clicking a certain links or signing up to a newsletter or a lead generation form.
The CTA should be clear and outstanding used with a coloured button or heading and a direct action to take.

Add new images

Add new or more relevant images to the post and content sections with a good alt image description, representing the image and the surrounding content also a place to add keywords which you were not able to create content for or keywords which you may want to rank for in google images.

Adding a share widget is also useful to increase the probability of sharing the article on social media to gain further exposure of the article.

Digital Marketing Strategy Fundamentals

Digital marketing strategy fundamentals

  1. Paid Ads
  2. Content – Blogging
  3. SEO
  4. Marketing Automation
  5. Web PR
  6. Social Media
  7. Analytics
  8. Email Marketing
  9. Mobile Marketing.
  10. Converting landing pages
  11. Webinars
  12. Videos
  13. Sales Tools
  14. Lead Management

SEO key elements

1. Technical SEO

Site speed
Site architecture
Site Health
Crawlability
Indexation
Mobile friendly structure
Correct Server Configuration
Using Schema Markup

2. On-site SEO optimization

Keyword Research
Content creation and optimisation
Structuring of seo elements where applicable
Structuring of metadata
Internal link building
Good user experience (UX).
Good CTA’s

3. Off-site authority building

Backlinks
Social media
Online directories for Local SEO


Email

Personalize emails
Clear and interesting subject titles Optimised for 55 characters
Be concise with copy
Focus on writing on a personal note.
Focus on benefits
Consider your call-to-action placement
Make your links stand out
Make your call-to-action copy interesting
Insure the email layout is easy to read and responsive.
Use color effectively
Use good quality images


Conversion Rate Opimisation

A/B and multivariate testing
Having a structured approach
Customer journey analysis
Copy optimisation
Online surveys/customer feedback
Cart abandonment analysis
Segmentation
Using a complementary selection of the above
Analyse results with constant monitoring to identify new trends
Repeat what works

 

Social Media Strategy

An effective Social Media Strategy for small businesses

The importance of social media

  1. Marketers confirm Social media marketing is essential for their businesses
  2. More than 90% of marketers are engaged in Social media marketing
  3. Sales teams using Social media reach their target quotes with these channels of outreach
  4. More than 50% of purchasing consumers use Social media to investigate a product before buying
  5. More than 50% of marketers use social media networks for lead generation.
  6. More than 4 billion active users on social media networks

 

Creating a Social media marketing strategy

1: Define your target audience
– Age, gender, demographics, income and education level – Resources to acquire: Google Adwords & Facebook insights

2: Research buyer Personas
– Age, location, interests:  – Resources to acquire data: Google Analytics, Facebook insights.

3: Identify influencers
– Bloggers, forums, facebook groups  – Resources to acquire: Google Analytics, Facebook insights & Buzzumo.

4: Identify Social media platforms used by your target audience/ buyer personas
– social media channels to focus on – Resources to acquire data: Google Analytics, Facebook insights & SEMRush.

5: Research competitors Social Media networks
– monitor their presence and campaigns and frequency of posts – Resources to acquire:  SEMRush and Social media networks

6: Create a content strategy  and social media calendar focused on your target audience
– research what, when and where they are searching for  – Resources to acquire data: Google Analytics,  Quora and on forums.

7: Collect  and create content and media for the social media campaigns
– hire content writers, create video’s and other forms of media like white papers, infographics, ebooks and pictures

8: Schedule frequency posts on your chosen social media network.
– Based on your Social media calendar

9: Monitor  user engagement and engage whilst building a relationship
– Document/track engagement metrics – Resources to acquire: Google Analytics, Facebook insights & SEMRush.

10: Maintain a systematic publishing schedule
– Schedule a post frequency you can maintain with useful content to keep the audience engaged and interested in the brand
– Resources to acquire: Social media calendar

11: Advertising budget
– Investigate the target audience and data collected to plan a  ad campaign to increase user reach in targeted area
– decide upon which goals to achieve; website traffic, follower increase ect.
– Resources to acquire data: Google Analytics, Facebook insights & SEMRush.

12: Consider automating social media posts
– investigate which social media platform best suits your business needs – Resources to acquire: social media platforms

12: Analysis  the user engagement data collected to plan future campaigns
– Consider advertising to increase social followers to increase brand awareness and to identify new audiences  – Resources to acquire data: Google Analytics, Facebook insights & SEMRush.

 

 

 

Social Media Software – Sprout Social

Powerful Social Media Software
Social Media Management Made Easy

Learn How Sprout Fits Your Business

Social Media Management
Build and maintain your community by easily starting, monitoring and joining social conversations.

Social Customer Service
Delight your customers by quickly responding to questions and resolving issues across networks.

Social Media Marketing
Successfully reach your audience with the tools to execute and optimize social marketing plans.

Agencies
Increase your clients’ return on social media and manage your whole portfolio from a single tool.

ENGAGEMENT
Find opportunities to engage and join social conversations.

PUBLISHING
Publish messages to Twitter, Facebook, Google+ and LinkedIn.

ANALYTICS
Measure performance and analyze all your social efforts.

 

 

Keyword analysis simplified

Get KWFinder now

I have to say this is my favourite keyword research tool besides SEMrush’s keyword tool,
reason being it doesn’t give you a huge list of keywords but the list provided is highly relevant with an abundance of supporting information about each keyword and has the auto suggest / auto complete and questions related to the primary keyword built in the tool so you don’t need to go digging around other tools for these features.

SEO difficulty Keyword tool
Find keywords that you can easily rank for
Get real-time keyword SEO difficulty in one click and expand your research thanks to SEO metrics designed for analysis of organic search results.

Long tail keywords
Reveal keywords your competitors are missing
Find hundreds of long tail keywords with low SEO difficulty that your competitors are missing in KWFinder’s productive and user-friendly interface.

True search volumes
Get exact search volumes for close variant keywords

Benefit from KWFinder’s data. Generate keywords with exact search volumes even for keywords that are close variants of each other.

Location & language settings
Narrow down your keyword research to a city level

Select the country, state, or even city that fits your needs. On top of that, you can choose from 40+ languages to get precisely localized results.

KWFinder - find long tail keywords with low SEO difficulty

All-In-One Online Marketing Platform

 Enhance your marketing programs with integrated features from GetResponse.

getresponseComplete online marketing platform

All-In-One Online Marketing  Platform to Grow Your Business

Email Marketing

Webinars

Landing Pages

Marketing Automation


Email Marketing

Grow your lists, increase conversions, and optimise your audience engagement with beautiful emails and autoresponders, high-converting web forms, laser-sharp segmentation, and unique delivery tools.

  • Drag-and-drop Email Editor
  • Autoresponders
  • Advanced Analytics
  • A/B Testing
  • Perfect Timing
  • Forms
  • More features

getresponse


Landing Pages

Create and publish high-converting squeeze, video, and promo pages with our drag-and-drop editor, advanced optimisation tools and integrations, and more than 100 mobile-ready templates.

  • Landing Pages
  • Landing Page Templates
  • Responsive Design
  • Mobile Workspace
  • 1000+ iStock Photos
  • More features

getresponse

 


Webinars

Enhance your customer communications with a complete webinar marketing solution. Send invites, reminders, and follow-up emails automatically and get more leads, conversions, and sales.

  • Webinars
  • Social Media Integrations
  • Multimedia Studio
  • Landing Page Templates
  • More features

getresponse

 


Marketing Automation

Plan, build, and manage individual customer journeysbased on your subscribers’ data, needs, and actions. Use the simple “if-then” logic of conditions, actions, and filters arranged into workflows.

  • Marketing Automation
  • Scoring
  • Automation Segmentation
  • Basket Abandonment
  • Web Event Tracking
  • More features

getresponse

 

 

Sell Products Online with SamCart

Start Selling Any Product In 3 Simple Steps…

Pick A Template…

Use our pre-built checkout page and order form templates to convert more visitors into buyers…
Customize any page so it matches your website and brand…

Add testimonials, guarantees, images and more to create the “Perfect Checkout Page” that convinces people to buy what you’re selling

Sync With Your Other Tools…

Send your customers email address into tools like MailChimp, Aweber, and ConvertKit…

Send tags (and customer data) when key actions are performed into tools like ActiveCampaign, Infusionsoft, Ontraport and HubSpot

Automatically create membership access inside of tools like WishList Member, Kajabi, Teachable, OPMember, MemberMouse and more.

Sales Growth

SamCart “Profit Center” dashboard gives you all your information live as it happens:

Total Sales (one-time and recurring)

Orders, Refunds, Profit, Conversion Rate, Page Views, etc.

Lifetime Customer Value, MRR, & Churn

And you can run custom reports to find any other information you need…

Features

Sell Just About Anything to Anybody

The only limit is your imagination. If you’ve got a physical or digital product, service, subscription, or membership, SamCart can give you the easy-to-use marketing tools you need to build a wildly successful business selling it online.

Sell Physical
Products

Sell Digital
Products

Sell
Services

Sell Subscriptions
and Memberships

 


Get a Checkout Page that Converts Like Crazy

Forget what you’ve heard. There’s no need pay a developer thousands of dollars to build a checkout page when SamCart makes it so easy for you to create an awesome, custom page that looks like your brand — and has been market-proven to instantly 2X sales from traffic you’re already getting.

Choose from 18+
Customisable Templates

Pop in a
Checkout Pop Up

Explore
More Options

Customize Everything


Skyrocket Sales with Profit-Boosting Tactics

You can get customers to fork out 2X, 3X or MORE than what they’d otherwise spend at your site by doing one mind-blowingly simple thing. Ask them to. SamCart has identified 11 super-effective ways to get customers to complete their purchase and happily spend way more with you than they originally intended to — every time they visit your site. Even better, we give you a fool-proof way to test offers to identify the best one. And made it all insanely easy to do.

Explore 1-Click
Upsells

Add Order
Bumps

Offer Multiple
Payment Options

Test Your Way
to Your Best Offer


Optimise Your Revenue Bucket

The bad news is that because many customers bail before they buy, have recurring payment credit cards expire or need to re-enter their credit card number to buy another item, your site may actually be leaking more money than it’s making. The good news is that SamCart makes plugging these profit-sucking holes surprisingly easy to do. And that’s a really big win because closing even 50% of the sales that you might have otherwise lost is 100% more cost effective than spending money to get a customer there in the first place.

End Cart
Abandonment

Have Saved
Credit Cards

Keep Subscription
Cash Flowing

Retarget Customers
Back to Buy



Save Time Managing Orders

Taking care of customers is at the heart of taking care of business. But it’s sooo time consuming. That’s why SamCart created a suite of tools that will help you provide stellar customer service in seconds. Imagine what would happen if you could issue refunds, resend receipts, add products to an order, pause, cancel or update subscriptions, update credit card information and a whole lot more with one quick click. Customer satisfaction would skyrocket — and so would yours.

Instantly Issue Refunds

Effortlessly Manage Subscriptions

Customize Communications

Give Lots of Users Access

 


Integrate other tools

Coordinate with Zapier , Drip, Infusionsoft, HubSpot, Ontraport, membership sites, Stripe, PayPal, Google Analytics and over a dozen more. SamCart is 100% compatible with all the top apps and automations your business depends on run like clockwork without a lot of tinkering on your part. With SamCart, you get the all the advantages of the best converting checkout pages on the planet without turning your back on all the time and money you’ve invested in your favorite apps.

Integrate with Email

Join Membership Sites

Accept Any Kind of Payment

Incorporate Outside Analytics

 


Analytics Put Your Numbers to Work

SamCart is more than a checkout page. Way more. We created it to be one of the hubs your business runs on. That’s why, in addition to your page, you’ll also get our Profit Center dashboard where you can instantly check your sales, recurring revenue, order checkout page conversions and more. You’ll be able to run eye-opening reports on all aspects of your business, predict future sales and determine Lifetime Customer Value. Having these kind of stats and analytics at your fingertips will help you jump on opportunities and solve problems as soon as you spot them.

Run In-Depth Reports Evaluate Buyers and Offers


 

productcreationreport

Create your digital product

using just 3 simple tools that are already on your computer
Discover how to quickly & easily

SEMRUSH Overview

SEMrush

All-in-one Marketing Toolkit

for digital marketing professionals

A complete workflow for any SEO professional:

  • Technical SEO Audit
  • Semantic core collection
  • Position tracking
  • Ideas for gaining more organic traffic
  • Competitive intelligence
  • “Not provided” problem solution
  • Backlinks audit and analytics

Improve the results of your PPC efforts:

  • Ads strategy analysis
  • Keyword grouping and management
  • Cross-group negatives optimization
  • Ad keywords and creatives research
  • Competition analysis

Build your most effective social media strategy:

  • See how social audience and engagement change over time
  • Discover best-performing posts
  • Compare how you perform against competitors
  • Get instant insights into your social strategy

Create content that helps get results:

  • Collect brand mentions
  • Seize new promotional opportunities
  • Choose the most effective promotional channels
  • Discover trending topics
  • Adjust content based on engagement data
  • Backlink audit and analytics

SEMrush

Content building with the AIDA sales funnel

AIDA sales funnel MODEL

Awareness > Interest > Desire > Action

## Awareness / Attention##

The first hurdle for any piece of writing content is to capture the reader’s attention. To get their attention, you first have to start with a concept that’s deeply relevant and timely to the audience that you’re trying to reach. Here are some questions that you can start to ask yourself when you’re in the planning stages to help write an attention-grabber:
Who is reading this piece?
What kind of solution is this piece offering to their problem? Is it the introduction to an idea that could shift the way that they think about their lives, or a product that they can go out and buy? How, specifically, will it solve their issue?
How does my audience talk about their problems? What are powerful words or concepts that would immediately create resonance?
On that last point, let me give you an example. If you’re selling a skateboard to enthusiasts and you want to capture their attention, it’s important that you understand their internal language and approach. If your audience self identifies as “skater kids,” using that term in your headline or lead could capture their attention immediately.

EG:Search I want ________
Keyword or LSI Keywords

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