Social Media Strategy

An effective Social Media Strategy for small businesses

The importance of social media

  1. Marketers confirm Social media marketing is essential for their businesses
  2. More than 90% of marketers are engaged in Social media marketing
  3. Sales teams using Social media reach their target quotes with these channels of outreach
  4. More than 50% of purchasing consumers use Social media to investigate a product before buying
  5. More than 50% of marketers use social media networks for lead generation.
  6. More than 4 billion active users on social media networks


Creating a Social media marketing strategy

1: Define your target audience
– Age, gender, demographics, income and education level – Resources to acquire: Google Adwords & Facebook insights

2: Research buyer Personas
– Age, location, interests:  – Resources to acquire data: Google Analytics, Facebook insights.

3: Identify influencers
– Bloggers, forums, facebook groups  – Resources to acquire: Google Analytics, Facebook insights & Buzzumo.

4: Identify Social media platforms used by your target audience/ buyer personas
– social media channels to focus on – Resources to acquire data: Google Analytics, Facebook insights & SEMRush.

5: Research competitors Social Media networks
– monitor their presence and campaigns and frequency of posts – Resources to acquire:  SEMRush and Social media networks

6: Create a content strategy  and social media calendar focused on your target audience
– research what, when and where they are searching for  – Resources to acquire data: Google Analytics,  Quora and on forums.

7: Collect  and create content and media for the social media campaigns
– hire content writers, create video’s and other forms of media like white papers, infographics, ebooks and pictures

8: Schedule frequency posts on your chosen social media network.
– Based on your Social media calendar

9: Monitor  user engagement and engage whilst building a relationship
– Document/track engagement metrics – Resources to acquire: Google Analytics, Facebook insights & SEMRush.

10: Maintain a systematic publishing schedule
– Schedule a post frequency you can maintain with useful content to keep the audience engaged and interested in the brand
– Resources to acquire: Social media calendar

11: Advertising budget
– Investigate the target audience and data collected to plan a  ad campaign to increase user reach in targeted area
– decide upon which goals to achieve; website traffic, follower increase ect.
– Resources to acquire data: Google Analytics, Facebook insights & SEMRush.

12: Consider automating social media posts
– investigate which social media platform best suits your business needs – Resources to acquire: social media platforms

12: Analysis  the user engagement data collected to plan future campaigns
– Consider advertising to increase social followers to increase brand awareness and to identify new audiences  – Resources to acquire data: Google Analytics, Facebook insights & SEMRush.




Social Media Software – Sprout Social

Powerful Social Media Software
Social Media Management Made Easy

Learn How Sprout Fits Your Business

Social Media Management
Build and maintain your community by easily starting, monitoring and joining social conversations.

Social Customer Service
Delight your customers by quickly responding to questions and resolving issues across networks.

Social Media Marketing
Successfully reach your audience with the tools to execute and optimize social marketing plans.

Increase your clients’ return on social media and manage your whole portfolio from a single tool.

Find opportunities to engage and join social conversations.

Publish messages to Twitter, Facebook, Google+ and LinkedIn.

Measure performance and analyze all your social efforts.


Keyword analysis simplified

Get KWFinder now

SEO difficulty Keyword tool
Find keywords that you can easily rank for
Get real-time keyword SEO difficulty in one click and expand your research thanks to SEO metrics designed for analysis of organic search results.

Long tail keywords
Reveal keywords your competitors are missing
Find hundreds of long tail keywords with low SEO difficulty that your competitors are missing in KWFinder’s productive and user-friendly interface.

True search volumes
Get exact search volumes for close variant keywords

Benefit from KWFinder’s data. Generate keywords with exact search volumes even for keywords that are close variants of each other.

Location & language settings
Narrow down your keyword research to a city level

Select the country, state, or even city that fits your needs. On top of that, you can choose from 40+ languages to get precisely localized results.

KWFinder - find long tail keywords with low SEO difficulty

All-In-One Online Marketing Platform

 Enhance your marketing programs with integrated features from GetResponse.

getresponseComplete online marketing platform

All-In-One Online Marketing  Platform to Grow Your Business

Email Marketing


Landing Pages

Marketing Automation

Email Marketing

Grow your lists, increase conversions, and optimise your audience engagement with beautiful emails and autoresponders, high-converting web forms, laser-sharp segmentation, and unique delivery tools.

  • Drag-and-drop Email Editor
  • Autoresponders
  • Advanced Analytics
  • A/B Testing
  • Perfect Timing
  • Forms
  • More features


Landing Pages

Create and publish high-converting squeeze, video, and promo pages with our drag-and-drop editor, advanced optimisation tools and integrations, and more than 100 mobile-ready templates.

  • Landing Pages
  • Landing Page Templates
  • Responsive Design
  • Mobile Workspace
  • 1000+ iStock Photos
  • More features




Enhance your customer communications with a complete webinar marketing solution. Send invites, reminders, and follow-up emails automatically and get more leads, conversions, and sales.

  • Webinars
  • Social Media Integrations
  • Multimedia Studio
  • Landing Page Templates
  • More features



Marketing Automation

Plan, build, and manage individual customer journeysbased on your subscribers’ data, needs, and actions. Use the simple “if-then” logic of conditions, actions, and filters arranged into workflows.

  • Marketing Automation
  • Scoring
  • Automation Segmentation
  • Basket Abandonment
  • Web Event Tracking
  • More features




Sell Products Online with SamCart

Start Selling Any Product In 3 Simple Steps…

Pick A Template…

Use our pre-built checkout page and order form templates to convert more visitors into buyers…
Customize any page so it matches your website and brand…

Add testimonials, guarantees, images and more to create the “Perfect Checkout Page” that convinces people to buy what you’re selling

Sync With Your Other Tools…

Send your customers email address into tools like MailChimp, Aweber, and ConvertKit…

Send tags (and customer data) when key actions are performed into tools like ActiveCampaign, Infusionsoft, Ontraport and HubSpot

Automatically create membership access inside of tools like WishList Member, Kajabi, Teachable, OPMember, MemberMouse and more.

Sales Growth

SamCart “Profit Center” dashboard gives you all your information live as it happens:

Total Sales (one-time and recurring)

Orders, Refunds, Profit, Conversion Rate, Page Views, etc.

Lifetime Customer Value, MRR, & Churn

And you can run custom reports to find any other information you need…


Sell Just About Anything to Anybody

The only limit is your imagination. If you’ve got a physical or digital product, service, subscription, or membership, SamCart can give you the easy-to-use marketing tools you need to build a wildly successful business selling it online.

Sell Physical

Sell Digital


Sell Subscriptions
and Memberships


Get a Checkout Page that Converts Like Crazy

Forget what you’ve heard. There’s no need pay a developer thousands of dollars to build a checkout page when SamCart makes it so easy for you to create an awesome, custom page that looks like your brand — and has been market-proven to instantly 2X sales from traffic you’re already getting.

Choose from 18+
Customisable Templates

Pop in a
Checkout Pop Up

More Options

Customize Everything

Skyrocket Sales with Profit-Boosting Tactics

You can get customers to fork out 2X, 3X or MORE than what they’d otherwise spend at your site by doing one mind-blowingly simple thing. Ask them to. SamCart has identified 11 super-effective ways to get customers to complete their purchase and happily spend way more with you than they originally intended to — every time they visit your site. Even better, we give you a fool-proof way to test offers to identify the best one. And made it all insanely easy to do.

Explore 1-Click

Add Order

Offer Multiple
Payment Options

Test Your Way
to Your Best Offer

Optimise Your Revenue Bucket

The bad news is that because many customers bail before they buy, have recurring payment credit cards expire or need to re-enter their credit card number to buy another item, your site may actually be leaking more money than it’s making. The good news is that SamCart makes plugging these profit-sucking holes surprisingly easy to do. And that’s a really big win because closing even 50% of the sales that you might have otherwise lost is 100% more cost effective than spending money to get a customer there in the first place.

End Cart

Have Saved
Credit Cards

Keep Subscription
Cash Flowing

Retarget Customers
Back to Buy

Save Time Managing Orders

Taking care of customers is at the heart of taking care of business. But it’s sooo time consuming. That’s why SamCart created a suite of tools that will help you provide stellar customer service in seconds. Imagine what would happen if you could issue refunds, resend receipts, add products to an order, pause, cancel or update subscriptions, update credit card information and a whole lot more with one quick click. Customer satisfaction would skyrocket — and so would yours.

Instantly Issue Refunds

Effortlessly Manage Subscriptions

Customize Communications

Give Lots of Users Access


Integrate other tools

Coordinate with Zapier , Drip, Infusionsoft, HubSpot, Ontraport, membership sites, Stripe, PayPal, Google Analytics and over a dozen more. SamCart is 100% compatible with all the top apps and automations your business depends on run like clockwork without a lot of tinkering on your part. With SamCart, you get the all the advantages of the best converting checkout pages on the planet without turning your back on all the time and money you’ve invested in your favorite apps.

Integrate with Email

Join Membership Sites

Accept Any Kind of Payment

Incorporate Outside Analytics


Analytics Put Your Numbers to Work

SamCart is more than a checkout page. Way more. We created it to be one of the hubs your business runs on. That’s why, in addition to your page, you’ll also get our Profit Center dashboard where you can instantly check your sales, recurring revenue, order checkout page conversions and more. You’ll be able to run eye-opening reports on all aspects of your business, predict future sales and determine Lifetime Customer Value. Having these kind of stats and analytics at your fingertips will help you jump on opportunities and solve problems as soon as you spot them.

Run In-Depth Reports Evaluate Buyers and Offers



Create your digital product

using just 3 simple tools that are already on your computer
Discover how to quickly & easily

SEMRUSH Overview


All-in-one Marketing Toolkit

for digital marketing professionals

A complete workflow for any SEO professional:

  • Technical SEO Audit
  • Semantic core collection
  • Position tracking
  • Ideas for gaining more organic traffic
  • Competitive intelligence
  • “Not provided” problem solution
  • Backlinks audit and analytics

Improve the results of your PPC efforts:

  • Ads strategy analysis
  • Keyword grouping and management
  • Cross-group negatives optimization
  • Ad keywords and creatives research
  • Competition analysis

Build your most effective social media strategy:

  • See how social audience and engagement change over time
  • Discover best-performing posts
  • Compare how you perform against competitors
  • Get instant insights into your social strategy

Create content that helps get results:

  • Collect brand mentions
  • Seize new promotional opportunities
  • Choose the most effective promotional channels
  • Discover trending topics
  • Adjust content based on engagement data
  • Backlink audit and analytics


Content building with the AIDA sales funnel

AIDA sales funnel MODEL

Awareness > Interest > Desire > Action

## Awareness / Attention##

The first hurdle for any piece of writing content is to capture the reader’s attention. To get their attention, you first have to start with a concept that’s deeply relevant and timely to the audience that you’re trying to reach. Here are some questions that you can start to ask yourself when you’re in the planning stages to help write an attention-grabber:
Who is reading this piece?
What kind of solution is this piece offering to their problem? Is it the introduction to an idea that could shift the way that they think about their lives, or a product that they can go out and buy? How, specifically, will it solve their issue?
How does my audience talk about their problems? What are powerful words or concepts that would immediately create resonance?
On that last point, let me give you an example. If you’re selling a skateboard to enthusiasts and you want to capture their attention, it’s important that you understand their internal language and approach. If your audience self identifies as “skater kids,” using that term in your headline or lead could capture their attention immediately.

EG:Search I want ________
Keyword or LSI Keywords


Google Optimize

Google new tool Google Optimize

Test, adapt, personalize. Learn about Google Optimize and more.

Get started with Google Optimize, learn about the updates to Google Data Studio, get inspired by fresh Analytics case studies and more in our latest monthly update.


The Official Google Optimize Community

Ask and answer questions about Google Optimize ( and stay up-to-date with new product features. Use this forum to engage with the personalization and testing community.


Google Optimize: Creating experiments
Learn how to create your first experiment and get tips on creating A/B tests, redirect test and multivariate tests.

Google Optimize: Setup and Implementation
Everything you need to know about setting up Optimize including creating your account and container, linking to Google Analytics and how to tag your site.

Google Optimize: Targeting
Discover how to select who is eligible to be in your experiment, and when they’re served experiment variations.

Google Optimize: Reporting
Understand the information in your Optimize reports and in your Google Analytics reports.

Google Optimize: Resources
Get answers to frequently asked questions, read the glossary of testing terminology and explore some example experiment ideas to get the creative juices flowing.


Submit your Infographics Overview

Top 20 Free Infographic Directories

There are a lot of options and things to consider when submitting to infographic directories/blogs. There are some that require registration, offer paid options, and more. Is the link follow or no follow? What is the anchor text? Even if the website offers no follow links, it can still help you build traffic. Below are the top 20 free infographic directories along with the answers to some of those questions.

While they are all free, some offer paid options to expedite approval process or for guaranteed placement. Be sure to familiarize yourself with all of your options. For most of the options below, registration is not required, though you will have to provide a contact email.


Multi-Channel Funnels paths breakdown

In Analytics, conversions and Ecommerce transactions are credited to the last campaign, search, or ad that referred the user when he or she converted. But what role did prior website referrals, searches, and ads play in that conversion? How much time passed between the user’s initial interest and his or her purchase?

The Multi-Channel Funnels reports answer these questions and others by showing how your marketing channels (i.e., sources of traffic to your website) work together to create sales and conversions.

Conversion paths
The Multi-Channel Funnels reports are generated from conversion paths, the sequences of interactions (i.e., clicks/referrals from channels) that led up to each conversion and transaction. By default, only interactions within the last 30 days are included in conversion paths, but you can adjust this time period from 1-90 days using the Lookback Window selector at the top of each report. Conversion path data include interactions with virtually all digital channels.

These channels include, but are not limited to: