Optimise Local Search Rankings

10  Strategies to Boost Your Local Search Rankings

1. Update Your Business’ Information
2. Fill Out the Local Listings
3. Create Some Buzz About Your Establishment
4. Get the Right Local Keywords and Make Good Use of Them
5. Ensure Your Website is Compatible with All Devices
6. Interact with Your Customers; Ask for Reviews
7. Make Good Use of Social Media
8. Visual Content is Important
9. Strictly Abide by Your Hours
10. Invest in a Mobile App

https://is.gd/vZwDvL

Understanding Google Analytics

Understanding Google Analytics for SEO

Keywords
Geo data
Referal urls
Time spent on site
Bounce rate

E-commerce
E-commerce Conversion Rate
Ecommerce Transactions & Transaction IDs
Revenue
Average Order Value
Unique Purchases
Quantity
Average Quantity
Average Price
Product Revenue
Per Session Value

Ecommerce Data

The ecommerce data is made up of transaction data and item data.
Transaction Data
Transaction Data provide details about users’ transactions like:
Transaction ID (or order ID).
Store or affiliation name.
Total revenue generated from the transaction (can also include shipping cost and taxes)
Total tax associated with the transaction.
Total shipping cost associated with the transaction

E-Commerce Tracking in Google Analytics – Complete Guide

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SEO dashboard

Google Analytics dashboards

Find these 8 amazing dashboards

1] Mobile commerce
2] The perfect ecommerce dashboard
3] Site performance dashboard
4] Blogger dashboard
5] Realtime overview dashboard
6] SEO dashboard
7] Content marketing dashboard
8] PPC dashboard
And resources to other great GA dashboards.

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SEO KPIs

Webpage Rankings

  • Find a ranking solution
  • Find the opportunities

Organic search impressions and clicks

  • Prioritize by lowest CTR – Look for pages that have a large amount of Impressions, but low CTR.

Organic search share

 

  • Create and circulate a dashboard –  This should show the monthly year-over-year organic search trend, total visits, conversions, and revenue generated from the website.
  • Provide a holistic view of performance –  Also create a dashboard showing the organic search share against PPC and other online channels.

 

Landing page metrics

  • Order your analytics report – Do this by sorting by organic visit and note the pages with a high bounce rate
  • insure that the correct keywords are being targeted
  • List of landing pages

Most popular templates of landing pages

Average number of keywords per landing page

This helps to understand how well developed your “long tail” area of search is. The more unique keywords which drive traffic

Pageviews to organic visits ratio

Divide pageviews by organic search visits, and put in descending order

Indexed Pages

Conduct advanced site searches on Google for “site:site.com” at all levels and /categories

Revenue per Search Visit

Divide revenue into organic search visits to establish dollars per search visit for each landing page

Conversion rate per keyword

Number of unique keywords that drive traffic

Top organic keywords seem to be obvious but are definitely worth taking into consideration.

 

Total organic traffic

Number of unique branding keywords that generate traffic

Keywords used in first / last visit in the purchasing process

Top profitable / popular keywords in different search engines

ROI of the SEO process

Branded to non-branded traffic

 

Read more: https://moz.com/ugc/seo-kpis-to-track-with-google-analytics

Learning Google Analytics

Learn about Google Analytics

Platform components

Developers interact and influence processing through a rich user interface, client libraries, and APIs that are organized into 4 main components: collection, configuration, processing, and reporting

Education and training

Analytics Help Center

The Google Analytics help center has articles on features and aspects of Google Analytics.

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Google Analytics Insights Dashboards and custom reports

Crowd Source Google Analytics Insights.

This solutions gallery contains in-product solutions (such as dashboards, custom reports and segments) to deepen your use of Google Analytics and accelerate your learning curve. Whether you’re a newbie or guru, they will help you learn more about your data through the power of Google Analytics. Get started with our featured solutions below or refine your search by clicking the “Browse” link.

https://analytics.google.com/analytics/gallery/#landing/start/