Google Optimize

Google new tool Google Optimize

Test, adapt, personalize. Learn about Google Optimize and more.

Get started with Google Optimize, learn about the updates to Google Data Studio, get inspired by fresh Analytics case studies and more in our latest monthly update.

 

https://optimize.google.com/optimize/home/#/accounts

 

The Official Google Optimize Community

Ask and answer questions about Google Optimize (g.co/optimize) and stay up-to-date with new product features. Use this forum to engage with the personalization and testing community.

https://www.en.advertisercommunity.com/t5/Google-Optimize/ct-p/optimize_category#

Categories

Google Optimize: Creating experiments
Learn how to create your first experiment and get tips on creating A/B tests, redirect test and multivariate tests.

Google Optimize: Setup and Implementation
Everything you need to know about setting up Optimize including creating your account and container, linking to Google Analytics and how to tag your site.

Google Optimize: Targeting
Discover how to select who is eligible to be in your experiment, and when they’re served experiment variations.

Google Optimize: Reporting
Understand the information in your Optimize reports and in your Google Analytics reports.

Google Optimize: Resources
Get answers to frequently asked questions, read the glossary of testing terminology and explore some example experiment ideas to get the creative juices flowing.

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Multi-Channel Funnels paths breakdown

In Analytics, conversions and Ecommerce transactions are credited to the last campaign, search, or ad that referred the user when he or she converted. But what role did prior website referrals, searches, and ads play in that conversion? How much time passed between the user’s initial interest and his or her purchase?

The Multi-Channel Funnels reports answer these questions and others by showing how your marketing channels (i.e., sources of traffic to your website) work together to create sales and conversions.

Conversion paths
The Multi-Channel Funnels reports are generated from conversion paths, the sequences of interactions (i.e., clicks/referrals from channels) that led up to each conversion and transaction. By default, only interactions within the last 30 days are included in conversion paths, but you can adjust this time period from 1-90 days using the Lookback Window selector at the top of each report. Conversion path data include interactions with virtually all digital channels.

These channels include, but are not limited to:

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Google Analytics Data collection and configurations

Organising your Analytics accounts Overview and cross domain tracking.

There are a number of different ways to organize your Analytics accounts, properties, and views, depending on how your business is organized.

Layout

Setting Up Data Collection and Configuration

For more information:

Organize your Analytics account

 

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Core fundamentals of Analytics Data

Dimensions and metrics

Understand the building blocks of your reports.

Overview

Every report in Analytics is made up of dimensions and metrics.

Dimensions are attributes of your data. For example, the dimension City indicates the city, for example, “Paris” or “New York”, from which a session originates. The dimension Page indicates the URL of a page that is viewed.

Metrics are quantitative measurements. The metric Sessions is the total number of sessions. The metric Pages/Session is the average number of pages viewed per session.

The tables in most Analytics reports organize dimension values into rows, and metrics into columns. For example, this table shows one dimension (City) and two metrics (Sessions and Pages/Session).

https://support.google.com/analytics/answer/1033861

 

 


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Most common functions in excel

http://www.excel-easy.com/examples/most-frequently-occurring-word.html

Most Frequently Occurring Word

COUNTIF function to count the number of occurrences of each word.

The MATCH function returns the position of a value in a given range.

To find the position of the most frequently occurring word (don’t be overwhelmed), we add the MODE function

Use this result and the INDEX function to return the 2nd word in the range A1:A7, the most frequently occurring word.

Two-column Lookup

This example teaches you how to perform a two-column lookup in Excel. See the example below. We want to look up the salary of James Clark, not James Smith, not James Anderson.

1. To join strings, use the & operator.

Excel formula tutorial: How to use COUNTIF, SUMIF, or AVERAGEIF functions

Introduction
1. Formula and Function Tips and Shortcuts
2. Formula and Function Tools
3. IF and Related Functions
4. Lookup and Reference Functions
5. Power Functions
6. Statistical Functions
7. Math Functions
8. Date and Time Functions
9. Array Formulas and Functions
10. Reference Functions
11. Text Functions
12. Information Functions
Conclusion

Understanding Google Analytics

Understanding Google Analytics for SEO

Keywords
Geo data
Referal urls
Time spent on site
Bounce rate

E-commerce
E-commerce Conversion Rate
Ecommerce Transactions & Transaction IDs
Revenue
Average Order Value
Unique Purchases
Quantity
Average Quantity
Average Price
Product Revenue
Per Session Value

Ecommerce Data

The ecommerce data is made up of transaction data and item data.
Transaction Data
Transaction Data provide details about users’ transactions like:
Transaction ID (or order ID).
Store or affiliation name.
Total revenue generated from the transaction (can also include shipping cost and taxes)
Total tax associated with the transaction.
Total shipping cost associated with the transaction

E-Commerce Tracking in Google Analytics – Complete Guide

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Learning Google Analytics

Learn about Google Analytics

Platform components

Developers interact and influence processing through a rich user interface, client libraries, and APIs that are organized into 4 main components: collection, configuration, processing, and reporting

Education and training

Analytics Help Center

The Google Analytics help center has articles on features and aspects of Google Analytics.

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Google Analytics Insights Dashboards and custom reports

Crowd Source Google Analytics Insights.

This solutions gallery contains in-product solutions (such as dashboards, custom reports and segments) to deepen your use of Google Analytics and accelerate your learning curve. Whether you’re a newbie or guru, they will help you learn more about your data through the power of Google Analytics. Get started with our featured solutions below or refine your search by clicking the “Browse” link.

https://analytics.google.com/analytics/gallery/#landing/start/