Social Media Strategy

An effective Social Media Strategy for small businesses

The importance of social media

  1. Marketers confirm Social media marketing is essential for their businesses
  2. More than 90% of marketers are engaged in Social media marketing
  3. Sales teams using Social media reach their target quotes with these channels of outreach
  4. More than 50% of purchasing consumers use Social media to investigate a product before buying
  5. More than 50% of marketers use social media networks for lead generation.
  6. More than 4 billion active users on social media networks


Creating a Social media marketing strategy

1: Define your target audience
– Age, gender, demographics, income and education level – Resources to acquire: Google Adwords & Facebook insights

2: Research buyer Personas
– Age, location, interests:  – Resources to acquire data: Google Analytics, Facebook insights.

3: Identify influencers
– Bloggers, forums, facebook groups  – Resources to acquire: Google Analytics, Facebook insights & Buzzumo.

4: Identify Social media platforms used by your target audience/ buyer personas
– social media channels to focus on – Resources to acquire data: Google Analytics, Facebook insights & SEMRush.

5: Research competitors Social Media networks
– monitor their presence and campaigns and frequency of posts – Resources to acquire:  SEMRush and Social media networks

6: Create a content strategy  and social media calendar focused on your target audience
– research what, when and where they are searching for  – Resources to acquire data: Google Analytics,  Quora and on forums.

7: Collect  and create content and media for the social media campaigns
– hire content writers, create video’s and other forms of media like white papers, infographics, ebooks and pictures

8: Schedule frequency posts on your chosen social media network.
– Based on your Social media calendar

9: Monitor  user engagement and engage whilst building a relationship
– Document/track engagement metrics – Resources to acquire: Google Analytics, Facebook insights & SEMRush.

10: Maintain a systematic publishing schedule
– Schedule a post frequency you can maintain with useful content to keep the audience engaged and interested in the brand
– Resources to acquire: Social media calendar

11: Advertising budget
– Investigate the target audience and data collected to plan a  ad campaign to increase user reach in targeted area
– decide upon which goals to achieve; website traffic, follower increase ect.
– Resources to acquire data: Google Analytics, Facebook insights & SEMRush.

12: Consider automating social media posts
– investigate which social media platform best suits your business needs – Resources to acquire: social media platforms

12: Analysis  the user engagement data collected to plan future campaigns
– Consider advertising to increase social followers to increase brand awareness and to identify new audiences  – Resources to acquire data: Google Analytics, Facebook insights & SEMRush.




Keyword analysis simplified

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SEO difficulty Keyword tool
Find keywords that you can easily rank for
Get real-time keyword SEO difficulty in one click and expand your research thanks to SEO metrics designed for analysis of organic search results.

Long tail keywords
Reveal keywords your competitors are missing
Find hundreds of long tail keywords with low SEO difficulty that your competitors are missing in KWFinder’s productive and user-friendly interface.

True search volumes
Get exact search volumes for close variant keywords

Benefit from KWFinder’s data. Generate keywords with exact search volumes even for keywords that are close variants of each other.

Location & language settings
Narrow down your keyword research to a city level

Select the country, state, or even city that fits your needs. On top of that, you can choose from 40+ languages to get precisely localized results.

KWFinder - find long tail keywords with low SEO difficulty

Content building with the AIDA sales funnel

AIDA sales funnel MODEL

Awareness > Interest > Desire > Action

## Awareness / Attention##

The first hurdle for any piece of writing content is to capture the reader’s attention. To get their attention, you first have to start with a concept that’s deeply relevant and timely to the audience that you’re trying to reach. Here are some questions that you can start to ask yourself when you’re in the planning stages to help write an attention-grabber:
Who is reading this piece?
What kind of solution is this piece offering to their problem? Is it the introduction to an idea that could shift the way that they think about their lives, or a product that they can go out and buy? How, specifically, will it solve their issue?
How does my audience talk about their problems? What are powerful words or concepts that would immediately create resonance?
On that last point, let me give you an example. If you’re selling a skateboard to enthusiasts and you want to capture their attention, it’s important that you understand their internal language and approach. If your audience self identifies as “skater kids,” using that term in your headline or lead could capture their attention immediately.

EG:Search I want ________
Keyword or LSI Keywords


Submit your Infographics Overview

Top 20 Free Infographic Directories

There are a lot of options and things to consider when submitting to infographic directories/blogs. There are some that require registration, offer paid options, and more. Is the link follow or no follow? What is the anchor text? Even if the website offers no follow links, it can still help you build traffic. Below are the top 20 free infographic directories along with the answers to some of those questions.

While they are all free, some offer paid options to expedite approval process or for guaranteed placement. Be sure to familiarize yourself with all of your options. For most of the options below, registration is not required, though you will have to provide a contact email.


Optimise Local Search Rankings

10  Strategies to Boost Your Local Search Rankings

1. Update Your Business’ Information
2. Fill Out the Local Listings
3. Create Some Buzz About Your Establishment
4. Get the Right Local Keywords and Make Good Use of Them
5. Ensure Your Website is Compatible with All Devices
6. Interact with Your Customers; Ask for Reviews
7. Make Good Use of Social Media
8. Visual Content is Important
9. Strictly Abide by Your Hours
10. Invest in a Mobile App

SEO dashboard

Google Analytics dashboards

Find these 8 amazing dashboards

1] Mobile commerce
2] The perfect ecommerce dashboard
3] Site performance dashboard
4] Blogger dashboard
5] Realtime overview dashboard
6] SEO dashboard
7] Content marketing dashboard
8] PPC dashboard
And resources to other great GA dashboards.



Webpage Rankings

  • Find a ranking solution
  • Find the opportunities

Organic search impressions and clicks

  • Prioritize by lowest CTR – Look for pages that have a large amount of Impressions, but low CTR.

Organic search share


  • Create and circulate a dashboard –  This should show the monthly year-over-year organic search trend, total visits, conversions, and revenue generated from the website.
  • Provide a holistic view of performance –  Also create a dashboard showing the organic search share against PPC and other online channels.


Landing page metrics

  • Order your analytics report – Do this by sorting by organic visit and note the pages with a high bounce rate
  • insure that the correct keywords are being targeted
  • List of landing pages

Most popular templates of landing pages

Average number of keywords per landing page

This helps to understand how well developed your “long tail” area of search is. The more unique keywords which drive traffic

Pageviews to organic visits ratio

Divide pageviews by organic search visits, and put in descending order

Indexed Pages

Conduct advanced site searches on Google for “” at all levels and /categories

Revenue per Search Visit

Divide revenue into organic search visits to establish dollars per search visit for each landing page

Conversion rate per keyword

Number of unique keywords that drive traffic

Top organic keywords seem to be obvious but are definitely worth taking into consideration.


Total organic traffic

Number of unique branding keywords that generate traffic

Keywords used in first / last visit in the purchasing process

Top profitable / popular keywords in different search engines

ROI of the SEO process

Branded to non-branded traffic


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