Digital Marketing Strategy Fundamentals

Digital marketing strategy fundamentals

  1. Paid Ads
  2. Content – Blogging
  3. SEO
  4. Marketing Automation
  5. Web PR
  6. Social Media
  7. Analytics
  8. Email Marketing
  9. Mobile Marketing.
  10. Converting landing pages
  11. Webinars
  12. Videos
  13. Sales Tools
  14. Lead Management

SEO key elements

1. Technical SEO

Site speed
Site architecture
Site Health
Crawlability
Indexation
Mobile friendly structure
Correct Server Configuration
Using Schema Markup

2. On-site SEO optimization

Keyword Research
Content creation and optimisation
Structuring of seo elements where applicable
Structuring of metadata
Internal link building
Good user experience (UX).
Good CTA’s

3. Off-site authority building

Backlinks
Social media
Online directories for Local SEO


Email

Personalize emails
Clear and interesting subject titles Optimised for 55 characters
Be concise with copy
Focus on writing on a personal note.
Focus on benefits
Consider your call-to-action placement
Make your links stand out
Make your call-to-action copy interesting
Insure the email layout is easy to read and responsive.
Use color effectively
Use good quality images


Conversion Rate Opimisation

A/B and multivariate testing
Having a structured approach
Customer journey analysis
Copy optimisation
Online surveys/customer feedback
Cart abandonment analysis
Segmentation
Using a complementary selection of the above
Analyse results with constant monitoring to identify new trends
Repeat what works