Google Analytics Data collection and configurations

Organising your Analytics accounts Overview and cross domain tracking.

There are a number of different ways to organize your Analytics accounts, properties, and views, depending on how your business is organized.


Setting Up Data Collection and Configuration

For more information:

Organize your Analytics account


Set up advanced filters on views
Adding advanced filters to views lets you further refine the data that you collect and can even transform how that data shows up in your reports.

  1. Set up advanced filters on views,
    Create your own Custom Dimensions
    Create your own Custom Metrics
    Understand user behavior with Event Tracking
    More useful configurations



Overview of two Analytics accounts

The following diagram shows two possible Analytics account configurations. Here both a personal Analytics account and a company account shared with co-workers. Company account tracks the company website,

Analytics account, properties and views

About cross domain tracking

How standard tracking compares to cross domain tracking
Cross domain tracking makes it possible for Analytics to see sessions on two related sites (such as an ecommerce site and a separate shopping cart site) as a single session. This is sometimes called site linking.


About Roll-Up Reporting

This feature is only available in Google Analytics 360, part of the Google Analytics 360 Suite.
Learn more about the Google Analytics 360 Suite.
Roll-Up Reporting aggregates data from multiple Analytics properties and lets you see that data together in the same reports.

For example, if you have multiple properties for brand sites in different countries (,, etc.), you can aggregate that data to see global-performance metrics, and then drill down to compare brand performance among countries.

Roll-Up Reporting comprises two types of properties:

Source Properties: Individual Analytics properties that include data from a single site, app, or internet-connected device.
Roll-Up Properties: Properties that serve as aggregators of the data from multiple Source Properties.


Analytics accounts – Overview and cross domain tracking.

Managing multiple accounts or properties Google Analytics

Google Analytics filters

For more information:For more information: 

Regular Expressions guidebook

Set up Event Tracking

To see data in your Events reports, you need to add code to your site or app to collect Event data.
In this article:

How To Track Anything With Google Analytics Event Tracking

Event Tracking using Google Tag Manager