Google new tool Google Optimize
Test, adapt, personalize. Learn about Google Optimize and more.
Get started with Google Optimize, learn about the updates to Google Data Studio, get inspired by fresh Analytics case studies and more in our latest monthly update.
The Official Google Optimize Community
Ask and answer questions about Google Optimize (g.co/optimize) and stay up-to-date with new product features. Use this forum to engage with the personalization and testing community.
Google Optimize: Creating experiments
Learn how to create your first experiment and get tips on creating A/B tests, redirect test and multivariate tests.
Google Optimize: Setup and Implementation
Everything you need to know about setting up Optimize including creating your account and container, linking to Google Analytics and how to tag your site.
Google Optimize: Targeting
Discover how to select who is eligible to be in your experiment, and when they’re served experiment variations.
Google Optimize: Reporting
Understand the information in your Optimize reports and in your Google Analytics reports.
Google Optimize: Resources
Get answers to frequently asked questions, read the glossary of testing terminology and explore some example experiment ideas to get the creative juices flowing.