Optimise Local Search Rankings

10  Strategies to Boost Your Local Search Rankings

1. Update Your Business’ Information
2. Fill Out the Local Listings
3. Create Some Buzz About Your Establishment
4. Get the Right Local Keywords and Make Good Use of Them
5. Ensure Your Website is Compatible with All Devices
6. Interact with Your Customers; Ask for Reviews
7. Make Good Use of Social Media
8. Visual Content is Important
9. Strictly Abide by Your Hours
10. Invest in a Mobile App

https://is.gd/vZwDvL

Understanding Google Analytics

Understanding Google Analytics for SEO

Keywords
Geo data
Referal urls
Time spent on site
Bounce rate

E-commerce
E-commerce Conversion Rate
Ecommerce Transactions & Transaction IDs
Revenue
Average Order Value
Unique Purchases
Quantity
Average Quantity
Average Price
Product Revenue
Per Session Value

Ecommerce Data

The ecommerce data is made up of transaction data and item data.
Transaction Data
Transaction Data provide details about users’ transactions like:
Transaction ID (or order ID).
Store or affiliation name.
Total revenue generated from the transaction (can also include shipping cost and taxes)
Total tax associated with the transaction.
Total shipping cost associated with the transaction

E-Commerce Tracking in Google Analytics – Complete Guide

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SEO dashboard

Google Analytics dashboards

Find these 8 amazing dashboards

1] Mobile commerce
2] The perfect ecommerce dashboard
3] Site performance dashboard
4] Blogger dashboard
5] Realtime overview dashboard
6] SEO dashboard
7] Content marketing dashboard
8] PPC dashboard
And resources to other great GA dashboards.

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SEO KPIs

Webpage Rankings

  • Find a ranking solution
  • Find the opportunities

Organic search impressions and clicks

  • Prioritize by lowest CTR – Look for pages that have a large amount of Impressions, but low CTR.

Organic search share

 

  • Create and circulate a dashboard –  This should show the monthly year-over-year organic search trend, total visits, conversions, and revenue generated from the website.
  • Provide a holistic view of performance –  Also create a dashboard showing the organic search share against PPC and other online channels.

 

Landing page metrics

  • Order your analytics report – Do this by sorting by organic visit and note the pages with a high bounce rate
  • insure that the correct keywords are being targeted
  • List of landing pages

Most popular templates of landing pages

Average number of keywords per landing page

This helps to understand how well developed your “long tail” area of search is. The more unique keywords which drive traffic

Pageviews to organic visits ratio

Divide pageviews by organic search visits, and put in descending order

Indexed Pages

Conduct advanced site searches on Google for “site:site.com” at all levels and /categories

Revenue per Search Visit

Divide revenue into organic search visits to establish dollars per search visit for each landing page

Conversion rate per keyword

Number of unique keywords that drive traffic

Top organic keywords seem to be obvious but are definitely worth taking into consideration.

 

Total organic traffic

Number of unique branding keywords that generate traffic

Keywords used in first / last visit in the purchasing process

Top profitable / popular keywords in different search engines

ROI of the SEO process

Branded to non-branded traffic

 

Read more: https://moz.com/ugc/seo-kpis-to-track-with-google-analytics

Learning Google Analytics

Learn about Google Analytics

Platform components

Developers interact and influence processing through a rich user interface, client libraries, and APIs that are organized into 4 main components: collection, configuration, processing, and reporting

Education and training

Analytics Help Center

The Google Analytics help center has articles on features and aspects of Google Analytics.

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Google Analytics Insights Dashboards and custom reports

Crowd Source Google Analytics Insights.

This solutions gallery contains in-product solutions (such as dashboards, custom reports and segments) to deepen your use of Google Analytics and accelerate your learning curve. Whether you’re a newbie or guru, they will help you learn more about your data through the power of Google Analytics. Get started with our featured solutions below or refine your search by clicking the “Browse” link.

https://analytics.google.com/analytics/gallery/#landing/start/

12 Tips for great Landing Page

1. Be Specific

Your landing page should be laser targeted to a specific audience and action,  research shows that specific landing pages massively outperform generic pages and increase form submissions by 115%.

 2. Short or  convincing

For eBooks short and clear copy tends to work better
For higher priced products Landing Pages  with more content copy tend to work better , to convince visitors to buy the product.

3. Trust is vital to conversion

Your landing page and your ad need to be consistent with one another in both message, intention and media used. Visitor are more skeptic and will lose trust and thus lower the chance of converting to buy or sign up.

4. Limit outbound links

Stay conscious of how many links to other pages you may have in your landing page as this may break the users concentration or divert them else where and lower the probability of converting

5. Users are real people

Speak to your audience / visitors as though you where speaking to someone in person, and also bear in mind the audience and their technical skill in regard to the matter you are speaking about.
That is why creating customer personas is so important when creating copy for your landing page.

6. Headings

When creating your content copy for your landing page your headings and sub title heading are of absolute importance, and may be the turning point of success and failure.
As many people only tend to skim through the content but focus and read through the headings.
So before running the final ad campaign it is wise to A/B  or split test which headings and images work best.
Your headline must compel your  audience to keep reading, as it keeps the user reading.

7. Unique landing page per intent

Each landing page should be uniquely targeted to a specific intent, offer  or audience in a  marketing funnel. Don’t treat a landing page like an index page of your site, your index page server a different purpose to what a landing page does.

8. Remember SEO

This is what most new marketer tend to do, not paying attention to vital SEO practices when building  a landing page. even though most of the traffic will be through paid adversing, having a well structured page will make a difference especially pay attention to your page being, responsive to mobile devices, optimise images, page load speed and proper use of headings and short clear urls.

9. User’s Intent

Keep your focus on your audience’s initial intent of visiting your page,  remember to address his or her    frustrations, curiosities and desire.

10. User testimonials and social evidence

Adding testimonials to your landing page is a sure way of convincing the reader  that your product or service is well worth the asking price, as they to may feel that they can to relate to a certain testimonial or  have their doubts answered. Adding links or snippets of your presence on social media also server the same purpose

11. Answer the why

Don’t forget the features  and benefits statement in your copy to reassure the user why he, she should choose your product or service.

12. Pave the way

The user landed on your page to fulfill a certain purpose or goal.
Guide the user to the desired intention he or she had, pave the way with headings, messages of achieving their desired goal, trust signals and finally the CALL TO ACTION to make the purchase or sign up or what ever else the goal of the landing page may be.

The call to action button , link or form may be on various  places in a page depending on the action.
Most importantly it should be big and bold or crystal clear .

 

Semrush Dashboard

SEMrush

SEMrush is a powerful and versatile competitive intelligence suite for online marketing, from SEO and PPC to social media and video advertising research.

semrush-tutorial

Analytics Reports

Get insights into your competitors’ strategies in display advertising, organic and paid search, and link building.

Organic Research

  • See competitors’ best keywords
  • Discover new organic competitors
  • Observe position changes of domains

Keyword Research

  • Find the right keywords for SEO and PPC campaigns
  • Gather phrase matches and related keywords
  • Get long-tail keywords
  • Explore multinational and multilingual environments

Advertising Research

  • Uncover Your Competitors’ Ad Strategies and Budget
  • Analyze Your Online Rivals’ Ad Copies and Keywords
  • Discover New Competitors in AdWords and Bing Ads
  • Localize Your Ad Campaigns

Display Advertising

  • See top publishers and advertisers
  • Analyze competitors’ display ads
  • Spot new publishers
  • View displays from different devices

Backlinks

  • Conduct a deep link analysis
  • Understand referring domains’ authority
  • Check backlinks’ types
  • Spot your links’ geolocation