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SEMrush is a powerful and versatile competitive intelligence suite for online marketing, from SEO and PPC to social media and video advertising research.


Analytics Reports

Get insights into your competitors’ strategies in display advertising, organic and paid search, and link building.

Organic Research

  • See competitors’ best keywords
  • Discover new organic competitors
  • Observe position changes of domains

Keyword Research

  • Find the right keywords for SEO and PPC campaigns
  • Gather phrase matches and related keywords
  • Get long-tail keywords
  • Explore multinational and multilingual environments

Advertising Research

  • Uncover Your Competitors’ Ad Strategies and Budget
  • Analyze Your Online Rivals’ Ad Copies and Keywords
  • Discover New Competitors in AdWords and Bing Ads
  • Localize Your Ad Campaigns

Display Advertising

  • See top publishers and advertisers
  • Analyze competitors’ display ads
  • Spot new publishers
  • View displays from different devices


  • Conduct a deep link analysis
  • Understand referring domains’ authority
  • Check backlinks’ types
  • Spot your links’ geolocation

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