SEO KPIs

Webpage Rankings

  • Find a ranking solution
  • Find the opportunities

Organic search impressions and clicks

  • Prioritize by lowest CTR – Look for pages that have a large amount of Impressions, but low CTR.

Organic search share

 

  • Create and circulate a dashboard –  This should show the monthly year-over-year organic search trend, total visits, conversions, and revenue generated from the website.
  • Provide a holistic view of performance –  Also create a dashboard showing the organic search share against PPC and other online channels.

 

Landing page metrics

  • Order your analytics report – Do this by sorting by organic visit and note the pages with a high bounce rate
  • insure that the correct keywords are being targeted
  • List of landing pages

Most popular templates of landing pages

Average number of keywords per landing page

This helps to understand how well developed your “long tail” area of search is. The more unique keywords which drive traffic

Pageviews to organic visits ratio

Divide pageviews by organic search visits, and put in descending order

Indexed Pages

Conduct advanced site searches on Google for “site:site.com” at all levels and /categories

Revenue per Search Visit

Divide revenue into organic search visits to establish dollars per search visit for each landing page

Conversion rate per keyword

Number of unique keywords that drive traffic

Top organic keywords seem to be obvious but are definitely worth taking into consideration.

 

Total organic traffic

Number of unique branding keywords that generate traffic

Keywords used in first / last visit in the purchasing process

Top profitable / popular keywords in different search engines

ROI of the SEO process

Branded to non-branded traffic

 

Read more: https://moz.com/ugc/seo-kpis-to-track-with-google-analytics

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