SEO Evaluation for PR managers

SEO overview with PR publications

The objective would be to provide the most appropriate content to the targeted audience of that media type at the right time of placement.
So that search engines can identify new relevant content from these media channels and provide further useful information to the user regarding the search query and user’s intent.

The publication should influence the user with the correct message and help them take further action or fulfill their need.
The author of the publication / article should also have authority in the industry and therefor and introduction with the name, position, expertise and brand or company they are writing on behalf of would be beneficial. Knowing this the media channel should also appreciate your awareness and therefore be more open to collaborating with you.

These publications / articles should serve both the media channel by providing useful content to their audience
and the brand providing the content by placing themselves as experts in the industry relevant to the topic.

The importance of public relation managers understanding SEO is increasing becoming more beneficial as it helps them avoid common pitfalls of link building bad practices and helps them focus on collaborating with a few well selected relevant and authoritative media channels, distinguishing the good from the bad.

This will strategically give you an upper hand amongst other PR practitioners by optimising your efforts in selecting and creating valuable content assets to promote in the right place at the right time and getting the maximum value out of it whether or not there is a link placed within the article or not.

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What and how to write with SEO 14 Steps

1. Identify the primary keyword and secondary keywords to use to support the topic
2. Identify the search volume and CPC value of each keyword (also user interest and conversion value) so that we know which keyword has priority in the heading format and supporting content. [1]
3. Identify the user type (beginner, intermediate or advanced) to plan the style, quality and quantity and reading level required of content. [2]
4. Structure the keywords to use into headings of priority based on the factors mentioned above
5. Structure the content types and quantity required to support the headings, into:

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Steps leading up to evangelism marketing

  1. People remember things because  of  HOW  it  made  them feel when it happened. No matter how significant the moment was. Thus it’s not the action which stuck in their minds but the emotion created within them when experiencing the moment.

That is good story telling and that’s your responsibility to portray within your writing no matter how boring the topic is…

If you can portray that emotion in your writing, that’s what makes you a good writer.

If you can get that emotion whether it be  an insight, help in understanding, answering a question they had, you have touched that emotion and thereby connected the brand to that emotion.

1- 11 Steps

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Local SEO roundup

Local SEO has become vitally important for local businesses. Here are 10 steps to help you boost your Local SEO strategy.

Focus points 

  • Keyword targeting.
  • Technical SEO.
  • Content.
  • Links

Content factors for the site

  • Content.
    • Content written preferably by a local | Focused on localised keywords | Mentions of localised businesses and neighborhood
  • Links:
    •  Local SEO Directories | Local Related Niche sites | Local Editorial links | Chamber of Commerce sites | Local educational and government sites
  • On-page SEO:
    • High quality coding | Schema.org coding | Locally-optimized meta data | Locally-optimized URLs | Locally-optimized on-page copy

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Elements to consider when updating old pages which need an update or redesign

Updating old pages which need an update or redesign

Meta data

1. Metadata: recheck the current search volume and CPC of keywords being used in these elements and
1.1 update your title accordingly with the primary keyword you have found to be most relevant to your page
1.2 Update your meta description again stick to the safe bet of 160 characters (up to 920 pixels.), and if
google deems it needs more according to the specific search query it has space to add or change the description with the relevant content form the page
1.3 Keywords: at your discretion, But it still doesnt count for anything other than for the keyword density in the code.

More on:  Open graph Protocol | On page SEO elements | Formatting content | Clear CTA’s

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Digital Marketing Strategy Fundamentals

Digital marketing strategy fundamentals

  1. Paid Ads
  2. Content – Blogging
  3. SEO
  4. Marketing Automation
  5. Web PR
  6. Social Media
  7. Analytics
  8. Email Marketing
  9. Mobile Marketing.
  10. Converting landing pages
  11. Webinars
  12. Videos
  13. Sales Tools
  14. Lead Management

More on:  SEO Key elements: Technical SEO | On-site SEO optimisation | Off-site authority building | Email | Conversion Rate Opimisation

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Social Media Strategy

An effective Social Media Strategy for small businesses

The importance of social media

  1. Marketers confirm Social media marketing is essential for their businesses
  2. More than 90% of marketers are engaged in Social media marketing
  3. Sales teams using Social media reach their target quotes with these channels of outreach
  4. More than 50% of purchasing consumers use Social media to investigate a product before buying
  5. More than 50% of marketers use social media networks for lead generation.
  6. More than 4 billion active users on social media networks

 

Creating a Social media marketing strategy

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Social Media Software – Sprout Social

Powerful Social Media Software
Social Media Management Made Easy

Learn How Sprout Fits Your Business

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Keyword analysis simplified

Get KWFinder now

I have to say this is my favourite keyword research tool besides SEMrush’s keyword tool,
reason being it doesn’t give you a huge list of keywords but the list provided is highly relevant with an abundance of supporting information about each keyword and has the auto suggest / auto complete and questions related to the primary keyword built in the tool so you don’t need to go digging around other tools for these features.

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