Elements to consider when updating old pages which need an update or redesign

Updating old pages which need an update or redesign

Meta data

1. Metadata: recheck the current search volume and CPC of keywords being used in these elements and
1.1 update your title accordingly with the primary keyword you have found to be most relevant to your page
1.2 Update your meta description again stick to the safe bet of 160 characters (up to 920 pixels.), and if
google deems it needs more according to the specific search query it has space to add or change the description with the relevant content form the page
1.3 Keywords: at your discretion, But it still doesnt count for anything other than for the keyword density in the code.

More on:  Open graph Protocol | On page SEO elements | Formatting content | Clear CTA’s

Digital Marketing Strategy Fundamentals

Digital marketing strategy fundamentals

  1. Paid Ads
  2. Content – Blogging
  3. SEO
  4. Marketing Automation
  5. Web PR
  6. Social Media
  7. Analytics
  8. Email Marketing
  9. Mobile Marketing.
  10. Converting landing pages
  11. Webinars
  12. Videos
  13. Sales Tools
  14. Lead Management

More on:  SEO Key elements: Technical SEO | On-site SEO optimisation | Off-site authority building | Email | Conversion Rate Opimisation

Social Media Strategy

An effective Social Media Strategy for small businesses

The importance of social media

  1. Marketers confirm Social media marketing is essential for their businesses
  2. More than 90% of marketers are engaged in Social media marketing
  3. Sales teams using Social media reach their target quotes with these channels of outreach
  4. More than 50% of purchasing consumers use Social media to investigate a product before buying
  5. More than 50% of marketers use social media networks for lead generation.
  6. More than 4 billion active users on social media networks

 

Creating a Social media marketing strategy

Social Media Software – Sprout Social

Powerful Social Media Software
Social Media Management Made Easy

Learn How Sprout Fits Your Business

Keyword analysis simplified

Get KWFinder now

I have to say this is my favourite keyword research tool besides SEMrush’s keyword tool,
reason being it doesn’t give you a huge list of keywords but the list provided is highly relevant with an abundance of supporting information about each keyword and has the auto suggest / auto complete and questions related to the primary keyword built in the tool so you don’t need to go digging around other tools for these features.