Multi-Channel Funnels paths breakdown

In Analytics, conversions and Ecommerce transactions are credited to the last campaign, search, or ad that referred the user when he or she converted. But what role did prior website referrals, searches, and ads play in that conversion? How much time passed between the user’s initial interest and his or her purchase?

The Multi-Channel Funnels reports answer these questions and others by showing how your marketing channels (i.e., sources of traffic to your website) work together to create sales and conversions.

Google Analytics Data collection and configurations

Organising your Analytics accounts Overview and cross domain tracking.

There are a number of different ways to organize your Analytics accounts, properties, and views, depending on how your business is organized.

Layout

Setting Up Data Collection and Configuration

For more information:

Organize your Analytics account

Core fundamentals of Analytics Data

Dimensions and metrics

Understand the building blocks of your reports.

Overview

Every report in Analytics is made up of dimensions and metrics.

Dimensions are attributes of your data. For example, the dimension City indicates the city, for example, “Paris” or “New York”, from which a session originates. The dimension Page indicates the URL of a page that is viewed.

Metrics are quantitative measurements. The metric Sessions is the total number of sessions. The metric Pages/Session is the average number of pages viewed per session.

The tables in most Analytics reports organize dimension values into rows, and metrics into columns. For example, this table shows one dimension (City) and two metrics (Sessions and Pages/Session).

https://support.google.com/analytics/answer/1033861


Most common functions in excel

http://www.excel-easy.com/examples/most-frequently-occurring-word.html

Most Frequently Occurring Word

COUNTIF function to count the number of occurrences of each word.

The MATCH function returns the position of a value in a given range.

To find the position of the most frequently occurring word (don’t be overwhelmed), we add the MODE function

Use this result and the INDEX function to return the 2nd word in the range A1:A7, the most frequently occurring word.