Time spent on site
E-commerce Conversion Rate
Ecommerce Transactions & Transaction IDs
Average Order Value
Per Session Value
The ecommerce data is made up of transaction data and item data.
Transaction Data provide details about users’ transactions like:
Transaction ID (or order ID).
Store or affiliation name.
Total revenue generated from the transaction (can also include shipping cost and taxes)
Total tax associated with the transaction.
Total shipping cost associated with the transaction
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