Understanding Google Analytics

Understanding Google Analytics for SEO

Keywords
Geo data
Referal urls
Time spent on site
Bounce rate

E-commerce
E-commerce Conversion Rate
Ecommerce Transactions & Transaction IDs
Revenue
Average Order Value
Unique Purchases
Quantity
Average Quantity
Average Price
Product Revenue
Per Session Value

Ecommerce Data

The ecommerce data is made up of transaction data and item data.
Transaction Data
Transaction Data provide details about users’ transactions like:
Transaction ID (or order ID).
Store or affiliation name.
Total revenue generated from the transaction (can also include shipping cost and taxes)
Total tax associated with the transaction.
Total shipping cost associated with the transaction

E-Commerce Tracking in Google Analytics – Complete Guide

Learning Google Analytics

Learn about Google Analytics

Platform components

Developers interact and influence processing through a rich user interface, client libraries, and APIs that are organized into 4 main components: collection, configuration, processing, and reporting

Education and training

Analytics Help Center

The Google Analytics help center has articles on features and aspects of Google Analytics.

Google Analytics Insights Dashboards and custom reports

Crowd Source Google Analytics Insights.

This solutions gallery contains in-product solutions (such as dashboards, custom reports and segments) to deepen your use of Google Analytics and accelerate your learning curve. Whether you’re a newbie or guru, they will help you learn more about your data through the power of Google Analytics. Get started with our featured solutions below or refine your search by clicking the “Browse” link.

https://analytics.google.com/analytics/gallery/#landing/start/