What and how to write with SEO 14 Steps

1. Identify the primary keyword and secondary keywords to use to support the topic
2. Identify the search volume and CPC value of each keyword (also user interest and conversion value) so that we know which keyword has priority in the heading format and supporting content. [1]
3. Identify the user type (beginner, intermediate or advanced) to plan the style, quality and quantity and reading level required of content. [2]
4. Structure the keywords to use into headings of priority based on the factors mentioned above
5. Structure the content types and quantity required to support the headings, into:

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Steps leading up to evangelism marketing

  1. People remember things because  of  HOW  it  made  them feel when it happened. No matter how significant the moment was. Thus it’s not the action which stuck in their minds but the emotion created within them when experiencing the moment.

That is good story telling and that’s your responsibility to portray within your writing no matter how boring the topic is…

If you can portray that emotion in your writing, that’s what makes you a good writer.

If you can get that emotion whether it be  an insight, help in understanding, answering a question they had, you have touched that emotion and thereby connected the brand to that emotion.

1- 11 Steps

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Local SEO roundup

Local SEO has become vitally important for local businesses. Here are 10 steps to help you boost your Local SEO strategy.

Focus points 

  • Keyword targeting.
  • Technical SEO.
  • Content.
  • Links

Content factors for the site

  • Content.
    • Content written preferably by a local | Focused on localised keywords | Mentions of localised businesses and neighborhood
  • Links:
    •  Local SEO Directories | Local Related Niche sites | Local Editorial links | Chamber of Commerce sites | Local educational and government sites
  • On-page SEO:
    • High quality coding | Schema.org coding | Locally-optimized meta data | Locally-optimized URLs | Locally-optimized on-page copy

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Elements to consider when updating old pages which need an update or redesign

Updating old pages which need an update or redesign

Meta data

1. Metadata: recheck the current search volume and CPC of keywords being used in these elements and
1.1 update your title accordingly with the primary keyword you have found to be most relevant to your page
1.2 Update your meta description again stick to the safe bet of 160 characters (up to 920 pixels.), and if
google deems it needs more according to the specific search query it has space to add or change the description with the relevant content form the page
1.3 Keywords: at your discretion, But it still doesnt count for anything other than for the keyword density in the code.

More on:  Open graph Protocol | On page SEO elements | Formatting content | Clear CTA’s

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Digital Marketing Strategy Fundamentals

Digital marketing strategy fundamentals

  1. Paid Ads
  2. Content – Blogging
  3. SEO
  4. Marketing Automation
  5. Web PR
  6. Social Media
  7. Analytics
  8. Email Marketing
  9. Mobile Marketing.
  10. Converting landing pages
  11. Webinars
  12. Videos
  13. Sales Tools
  14. Lead Management

More on:  SEO Key elements: Technical SEO | On-site SEO optimisation | Off-site authority building | Email | Conversion Rate Opimisation

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Social Media Strategy

An effective Social Media Strategy for small businesses

The importance of social media

  1. Marketers confirm Social media marketing is essential for their businesses
  2. More than 90% of marketers are engaged in Social media marketing
  3. Sales teams using Social media reach their target quotes with these channels of outreach
  4. More than 50% of purchasing consumers use Social media to investigate a product before buying
  5. More than 50% of marketers use social media networks for lead generation.
  6. More than 4 billion active users on social media networks

 

Creating a Social media marketing strategy

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Keyword analysis simplified

Get KWFinder now

I have to say this is my favourite keyword research tool besides SEMrush’s keyword tool,
reason being it doesn’t give you a huge list of keywords but the list provided is highly relevant with an abundance of supporting information about each keyword and has the auto suggest / auto complete and questions related to the primary keyword built in the tool so you don’t need to go digging around other tools for these features.

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Content building with the AIDA sales funnel

AIDA sales funnel MODEL

Awareness > Interest > Desire > Action

## Awareness / Attention##

The first hurdle for any piece of writing content is to capture the reader’s attention. To get their attention, you first have to start with a concept that’s deeply relevant and timely to the audience that you’re trying to reach. Here are some questions that you can start to ask yourself when you’re in the planning stages to help write an attention-grabber:
Who is reading this piece?
What kind of solution is this piece offering to their problem? Is it the introduction to an idea that could shift the way that they think about their lives, or a product that they can go out and buy? How, specifically, will it solve their issue?
How does my audience talk about their problems? What are powerful words or concepts that would immediately create resonance?
On that last point, let me give you an example. If you’re selling a skateboard to enthusiasts and you want to capture their attention, it’s important that you understand their internal language and approach. If your audience self identifies as “skater kids,” using that term in your headline or lead could capture their attention immediately.

EG:Search I want ________
Keyword or LSI Keywords

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Submit your Infographics Overview

Top 20 Free Infographic Directories

There are a lot of options and things to consider when submitting to infographic directories/blogs. There are some that require registration, offer paid options, and more. Is the link follow or no follow? What is the anchor text? Even if the website offers no follow links, it can still help you build traffic. Below are the top 20 free infographic directories along with the answers to some of those questions.

While they are all free, some offer paid options to expedite approval process or for guaranteed placement. Be sure to familiarize yourself with all of your options. For most of the options below, registration is not required, though you will have to provide a contact email.

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