Updating old pages which need an update or redesign
1. Metadata: recheck the current search volume and CPC of keywords being used in these elements and
1.1 update your title accordingly with the primary keyword you have found to be most relevant to your page
1.2 Update your meta description again stick to the safe bet of 160 characters (up to 920 pixels.), and if
google deems it needs more according to the specific search query it has space to add or change the description with the relevant content form the page
1.3 Keywords: at your discretion, But it still doesnt count for anything other than for the keyword density in the code.
More on: Open graph Protocol | On page SEO elements | Formatting content | Clear CTA’s
Digital marketing strategy fundamentals
- Paid Ads
- Content – Blogging
- Marketing Automation
- Web PR
- Social Media
- Email Marketing
- Mobile Marketing.
- Converting landing pages
- Sales Tools
- Lead Management
More on: SEO Key elements: Technical SEO | On-site SEO optimisation | Off-site authority building | Email | Conversion Rate Opimisation
An effective Social Media Strategy for small businesses
The importance of social media
- Marketers confirm Social media marketing is essential for their businesses
- More than 90% of marketers are engaged in Social media marketing
- Sales teams using Social media reach their target quotes with these channels of outreach
- More than 50% of purchasing consumers use Social media to investigate a product before buying
- More than 50% of marketers use social media networks for lead generation.
- More than 4 billion active users on social media networks
Creating a Social media marketing strategy
I have to say this is my favourite keyword research tool besides SEMrush’s keyword tool,
reason being it doesn’t give you a huge list of keywords but the list provided is highly relevant with an abundance of supporting information about each keyword and has the auto suggest / auto complete and questions related to the primary keyword built in the tool so you don’t need to go digging around other tools for these features.
AIDA sales funnel MODEL
Awareness > Interest > Desire > Action
## Awareness / Attention##
The first hurdle for any piece of writing content is to capture the reader’s attention. To get their attention, you first have to start with a concept that’s deeply relevant and timely to the audience that you’re trying to reach. Here are some questions that you can start to ask yourself when you’re in the planning stages to help write an attention-grabber:
Who is reading this piece?
What kind of solution is this piece offering to their problem? Is it the introduction to an idea that could shift the way that they think about their lives, or a product that they can go out and buy? How, specifically, will it solve their issue?
How does my audience talk about their problems? What are powerful words or concepts that would immediately create resonance?
On that last point, let me give you an example. If you’re selling a skateboard to enthusiasts and you want to capture their attention, it’s important that you understand their internal language and approach. If your audience self identifies as “skater kids,” using that term in your headline or lead could capture their attention immediately.
EG:Search I want ________
Keyword or LSI Keywords