GAIQ Insight

Preparing and insight to Google Analytics Individual qualification certification

How to prepare for Google Analytics IQ
You no longer need to purchase the Google Analytics IQ exam. The Google Analytics IQ exam has moved to, where it is available free of charge.

To prepare for the Google Analytics Individual Qualification (IQ) exam, review all the material covered in the Analytics Academy Digital Analytics Fundamentals and Platform Principles courses. You can also use the study guide to review the content and reading list for each lesson in these courses.

When you’re ready to take the exam, visit You’ll need to sign up for Google Partners and create an individual profile. This will give you access to the free exam. To access the exam, click the exam link Analytics in the left navigation, under Certifications. Once you’ve passed the exam, you’ll be able to access your personalized certificate and public profile page. Learn more about sharing your Google Analytics IQ status and accessing your profile on Google Partners.

Learn analytics with free online courses

  • Take lessons from Google measurement experts
  • Join the Google Analytics learning community
  • Test your knowledge

Start here

Analytics Academy Courses

Digital Analytics Fundamentals

Learn the core principles of digital analytics including how to
create a Google Analytics account, collect data, and navigate reports.

Google Analytics Platform Principles

Learn how the Google Analytics Platform collects, configures,
and processes the business data you need for reporting and analysis.


    • Start using the tool
    • do free courses mentioned above
    • Read up on trends and documentation
  • Set up goals

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