Google Optimize

Google new tool Google Optimize

Test, adapt, personalize. Learn about Google Optimize and more.

Get started with Google Optimize, learn about the updates to Google Data Studio, get inspired by fresh Analytics case studies and more in our latest monthly update.

The Official Google Optimize Community

Ask and answer questions about Google Optimize ( and stay up-to-date with new product features. Use this forum to engage with the personalization and testing community.


Google Optimize: Creating experiments
Learn how to create your first experiment and get tips on creating A/B tests, redirect test and multivariate tests.

Google Optimize: Setup and Implementation
Everything you need to know about setting up Optimize including creating your account and container, linking to Google Analytics and how to tag your site.

Google Optimize: Targeting
Discover how to select who is eligible to be in your experiment, and when they’re served experiment variations.

Google Optimize: Reporting
Understand the information in your Optimize reports and in your Google Analytics reports.

Google Optimize: Resources
Get answers to frequently asked questions, read the glossary of testing terminology and explore some example experiment ideas to get the creative juices flowing.


Is Google Optimize for Websites only?
Simultaneous A/B testing on the same page

How do I track clicks through Optimize?
Deploying the Page Hiding Snippet via GTM
how can i get real time demographic data for …
Google Optimize – Now fully available!!
Setting Experience at Landing Page via URL

Google Analytics and Facebook Discrepancy
Some data in this report may have been remove…
Google Optimize – Now fully available!!

Is it possible to change the target on a runn…
Google Optimize – Now fully available!!
Training for Optimize

A video introduction