Learning Google Analytics

Learn about Google Analytics

Platform components

Developers interact and influence processing through a rich user interface, client libraries, and APIs that are organized into 4 main components: collection, configuration, processing, and reporting

Education and training

Analytics Help Center

The Google Analytics help center has articles on features and aspects of Google Analytics.

Analytics Academy & Analytics IQ

Analytics Academy is a free online learning platform that offers comprehensive training in Google Analytics and data analysis. You can also use Analytics Academy to prepare for the Google Analytics Individual Qualification (IQ) exam. Passing the Analytics IQ exam gives you an industry recognized qualification.

Analytics Academy Learn about the IQ exam


Videos on the official Google Analytics YouTube Channel cover beginner to advanced topics.

Demos, tools & samples

Google Analytics Demos & Tools

Google Analytics Demos & Tools provides live demos to help you learn about Google Analytics features and tools to showcase how Google Analytics can be extended with custom solutions.
Demos & Tools

Ref: https://developers.google.com/analytics/devguides/platform/

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