Local SEO has become vitally important for local businesses. Here are 10 steps to help you boost your Local SEO strategy.
Focus points
- Keyword targeting.
- Technical SEO.
- Content.
- Links
Content factors for the site
- Content.
- Content written preferably by a local | Focused on localised keywords | Mentions of localised businesses and neighborhood
- Links:
- Local SEO Directories | Local Related Niche sites | Local Editorial links | Chamber of Commerce sites | Local educational and government sites
- On-page SEO:
- High quality coding | Schema.org coding | Locally-optimized meta data | Locally-optimized URLs | Locally-optimized on-page copy
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External Mentions and citations optimising for Local SEO
NAP – Name, Address and Phone number
Insure your company citations on all local sites and directories are consistent and most importantly correct.
Social media profiles
Facebook page – Insure the NAP and map is correct
Google My Business Page – Insure your NAP and other additional information such as Industry, working hours, location, coperate profile is correct and complete, and that you have added the correct profile and additional pictures, to your profile page.
This will optimise your Google Local pack information and directly boost your rankings.
Since most users use their phones to seek out local business and increasingly more with voice search, it is imperative that the information on google maps is correct so that once users do select your store they know where your store is and can be navigated to there and also that the store is open for business as mentioned in the working hours and busiest time during the day.
Reviews users will certainly read the reviews on your google page and the reviews count as much as an opinion of a close friend, so review management is important and encouraging satisfied customers to leave a good review should be promoted.
Website performance
The user will want to investigate your site for prices and services offered and since they on the move and on their phone. Site performance: it being responsive and site speed vital.
The user should have a great user experience and be able to navigate and find the information they are looking for.
If the site performance/ speed and UX is bad you’ve lost the user , business and reputation.
On crawl has created a 10 step guide to optimising for Local SEO
Local Content
Google My Business
Google Local Pack
Reviews
Local Citations
Structured Data Markup
Local SEO Links
Title & Meta Description
Local Keyword Research
Website Performance
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