1. Identify the primary keyword and secondary keywords to use to support the topic 2. Identify the search volume and CPC value of each keyword (also user interest and conversion value) so that we know which keyword has priority in the heading format and supporting content. [1] 3. Identify the user type (beginner, intermediate or …
People remember things because of HOW it made them feel when it happened. No matter how significant the moment was. Thus it’s not the action which stuck in their minds but the emotion created within them when experiencing the moment. That is good story telling and that’s your responsibility to portray within your writing no …
Local SEO has become vitally important for local businesses. Here are 10 steps to help you boost your Local SEO strategy. Focus points Keyword targeting. Technical SEO. Content. Links Content factors for the site Content. Content written preferably by a local | Focused on localised keywords | Mentions of localised businesses and neighborhood Links: Local …
Updating old pages which need an update or redesign Meta data 1. Metadata: recheck the current search volume and CPC of keywords being used in these elements and 1.1 update your title accordingly with the primary keyword you have found to be most relevant to your page 1.2 Update your meta description again stick to …
Elements to consider when updating old pages which need an update or redesign Read More »
Digital marketing strategy fundamentals Paid Ads Content – Blogging SEO Marketing Automation Web PR Social Media Analytics Email Marketing Mobile Marketing. Converting landing pages Webinars Videos Sales Tools Lead Management More on: SEO Key elements: Technical SEO | On-site SEO optimisation | Off-site authority building | Email | Conversion Rate Opimisation
