Multi-Channel Funnels paths breakdown

In Analytics, conversions and Ecommerce transactions are credited to the last campaign, search, or ad that referred the user when he or she converted. But what role did prior website referrals, searches, and ads play in that conversion? How much time passed between the user’s initial interest and his or her purchase?

The Multi-Channel Funnels reports answer these questions and others by showing how your marketing channels (i.e., sources of traffic to your website) work together to create sales and conversions.

Conversion paths
The Multi-Channel Funnels reports are generated from conversion paths, the sequences of interactions (i.e., clicks/referrals from channels) that led up to each conversion and transaction. By default, only interactions within the last 30 days are included in conversion paths, but you can adjust this time period from 1-90 days using the Lookback Window selector at the top of each report. Conversion path data include interactions with virtually all digital channels.

These channels include, but are not limited to:

Google Analytics Data collection and configurations

Organising your Analytics accounts Overview and cross domain tracking.

There are a number of different ways to organize your Analytics accounts, properties, and views, depending on how your business is organized.

Layout

Setting Up Data Collection and Configuration

For more information:

Organize your Analytics account

 

Core fundamentals of Analytics Data

Dimensions and metrics

Understand the building blocks of your reports.

Overview

Every report in Analytics is made up of dimensions and metrics.

Dimensions are attributes of your data. For example, the dimension City indicates the city, for example, “Paris” or “New York”, from which a session originates. The dimension Page indicates the URL of a page that is viewed.

Metrics are quantitative measurements. The metric Sessions is the total number of sessions. The metric Pages/Session is the average number of pages viewed per session.

The tables in most Analytics reports organize dimension values into rows, and metrics into columns. For example, this table shows one dimension (City) and two metrics (Sessions and Pages/Session).

https://support.google.com/analytics/answer/1033861

 

 


Understanding Google Analytics

Understanding Google Analytics for SEO

Keywords
Geo data
Referal urls
Time spent on site
Bounce rate

E-commerce
E-commerce Conversion Rate
Ecommerce Transactions & Transaction IDs
Revenue
Average Order Value
Unique Purchases
Quantity
Average Quantity
Average Price
Product Revenue
Per Session Value

Ecommerce Data

The ecommerce data is made up of transaction data and item data.
Transaction Data
Transaction Data provide details about users’ transactions like:
Transaction ID (or order ID).
Store or affiliation name.
Total revenue generated from the transaction (can also include shipping cost and taxes)
Total tax associated with the transaction.
Total shipping cost associated with the transaction

E-Commerce Tracking in Google Analytics – Complete Guide